Classmate
UX / UI Design
A student-driven, AI-powered educational startup that helps college students make informed decisions when choosing their classes.
OVERVIEW
Problem
Even with advanced AI capabilities, the potential complexity of navigation and inconsistent presentation could keep students from wanting to use this platform. How can we improve the user experience to provide a clear, efficient, and trustworthy space that students will actually want to use?
Objective
Working closely with the branding, development, and marketing teams, I aim to ensure ADA compliance and keep our brand consistent. This helps make the platform more accessible and trustworthy, creating a smooth and reliable experience for our users.
Background
Classmate is the only professor-ranking software that uses data-driven AI to help students find a professor that best fits their learning style. This gives more autonomy to students in their college experience during a time of invalid data and difficult user interfaces.
RESEARCH
Understanding the Mrket
Before diving into design, it was important to analyze the educational market. What are other companies in this area doing with their brands? Which brands does our target audience gravitate towards?
How might we stand out amongst the competition, maintaining a strong brand presence without compromising accessibility?
SOLUTION
Visual Identity
With the guidance of our creative director, we established a distinctive visual identity. Using a green color palette helps us stand out in a market saturated with blue, and choosing an appropriate CTA color is important to ensure both contrast and accessibility.
Consistency
We’re ensuring that all marketing materials convey a unified message and maintain consistent branding. This helps reinforce our brand’s identity and strengthens its impact across different channels.
Onboarding Flow
We’re designing a sign-up flow that is both intuitive and engaging, making it easy for students to get started with Classmate and encouraging ongoing use.
DESIGN
BRAND MATERIALS
Slide Deck Template
To support marketing efforts and future investor engagement, I designed a slide deck template using Figma and Adobe Illustrator that follows brand guidelines.
Social Media
I also created the social media banners Classmate uses across all platforms, maintaining a consistent brand presence online.
FINAL THOUGHTS
Class Is Still in Session
This project is still a work in progress! The team is currently on a break, and we’re still figuring out the delivery timeline. While there’s a basic functioning dashboard live, we haven’t yet rolled out the final designs. Next up, we’re excited to dive into more user research and interviews, design the full flow in Figma, prototype interactions, and get feedback from users. Stay tuned for updates! See the dashboard HERE
Lets work together!
Have a project in mind? I’d love to hear about it :)