Carter Eats is a custom cake and dessert business creating playful, made-to-order treats for celebrations and special occasions.

I developed a brand identity that feels as personal and handmade as the desserts themselves, with a playful visual system built around bold type, color, and custom illustration. The project included branding and a series of illustrated stickers inspired by the personality behind Carter Eats, designed to carry the brand across packaging, social, and other customer touchpoints.